What Is Media Training And Why Is It Important?

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Media training teaches you how to get your message across in a clear and concise manner.

Being knowledgeable about a topic is not enough so learning how to listen to interviewer questions and answering without a lot of superfluous information is key to being an effective spokesperson. This is your opportunity to identify you and/or brand and establish yourself as an expert. Therefore, knowing how to be prepared for an interview to express your key message points whether it’s on-air, on the phone or by email, is one of the best things you can do you for you and your business. The media will appreciate your focus and will become comfortable relying on you as a valuable and credible resource.

A good PR agency will be able to recommend a media trainer but it is important that you do your homework as well. Interview them to find out if they’re a good match for your requirements and whether they’re qualified to address your specific needs. You will be spending a lot of time with your media trainer; you want to make sure it’s someone you feel comfortable with. “We have several different media trainers that we work with and always look for the best fit for each individual client”, explains Diane Terman PR President, Deborah Kerner. “A good media trainer/client relationship is one key to achieving success.”

Media training extends far beyond just knowing how to answer the reporter’s questions; it includes posture, wardrobe, hair and makeup. “For an on-air interview, body language can be equally as important as the what the person is saying”, Kerner continues. “If a person is giving off a negative vibe with their body language, no one will want to listen or believe what they have to say.”
Embrace media training. The value it can add to you and your business cannot be understated.