With the plethora of digital media available as uses of the internet continue to expand, many influencers, business leaders, entrepreneurs and newsmakers have contemplated the idea of creating and hosting a podcast. What makes podcasting rather intriguing from a public relations and brand-building standpoint is that it is a balance between earned...
Diane Terman PR, was tasked with taking Zestra Essential Arousal Oils, a newly introduced health and wellness product offering pleasure to women grappling with the lack of sexual satisfaction, into the spotlight while facing a rather interesting challenge: the taboo of women’s sexual issues allowed in the news. While male...
A recent article in GCI Magazine referenced a campaign and study by Dove in which 80% of women said they feel anxious about the way they look and only 4% would describe themselves as beautiful. As a PR agency that works with many beauty and cosmetics brands, we found...
