Podcasting and your PR strategy. Part 1: Is it right for you?

With the plethora of digital media available as uses of the internet continue to expand, many influencers, business leaders, entrepreneurs and newsmakers have contemplated the idea of creating and hosting a podcast. What makes podcasting rather intriguing from a public relations and brand-building standpoint is that it is a balance between earned...

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Using Public Relations To Launch A National Brand

zestra case study

Diane Terman PR, was tasked with taking Zestra Essential Arousal Oils, a newly introduced health and wellness product offering pleasure to women grappling with the lack of sexual satisfaction, into the spotlight while facing a rather interesting challenge: the taboo of women’s sexual issues allowed in the news. While male...

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