written by Chris Cordani, Radio Broadcaster and Podcaster. In the first post in our series, we asked if podcasting was right for you and your business, brand and PR strategy. After deciding to look further into it, those considering the idea of hosting a podcast will ask two questions: What...
With the plethora of digital media available as uses of the internet continue to expand, many influencers, business leaders, entrepreneurs and newsmakers have contemplated the idea of creating and hosting a podcast. What makes podcasting rather intriguing from a public relations and brand-building standpoint is that it is a balance between earned...
Diane Terman PR, was tasked with taking Zestra Essential Arousal Oils, a newly introduced health and wellness product offering pleasure to women grappling with the lack of sexual satisfaction, into the spotlight while facing a rather interesting challenge: the taboo of women’s sexual issues allowed in the news. While male...
A recent article in GCI Magazine referenced a campaign and study by Dove in which 80% of women said they feel anxious about the way they look and only 4% would describe themselves as beautiful. As a PR agency that works with many beauty and cosmetics brands, we found...
