Podcasting and your PR strategy Part 2: Equipment

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written by Chris Cordani, Radio Broadcaster and Podcaster. In the first post in our series, we asked if podcasting was right for you and your business, brand and PR strategy. After deciding to look further into it, those considering the idea of hosting a podcast will ask two questions: What...

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Podcasting and your PR strategy. Part 1: Is it right for you?

With the plethora of digital media available as uses of the internet continue to expand, many influencers, business leaders, entrepreneurs and newsmakers have contemplated the idea of creating and hosting a podcast. What makes podcasting rather intriguing from a public relations and brand-building standpoint is that it is a balance between earned...

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