Dear Diane,
On behalf of the Women Presidents' Organization, I want to thank you for an insightful and illuminating look at the world of public relations and the way creativity impacts business. As business owners and leaders, we rely on public relations to get our name and message in front of our customers. Yet many of us have not been able to utilize the many tools PR offers or work effectively with the agencies we retain to maximize bottom line results.
In a sharp, fascinating and fun presentation, you were able to show us how to establish an on-going creative collaboration with a PR agency. You described proven tactics for getting attention from the media, endorsements from opinion leader, access to analysts and advocates ñ all while building brands, visibility, sales and loyalty.
Clearly, Diane Terman Public Relations is not your typical PR agency. Your creativity, vision, industry knowledge, contacts and exceptionally personal approach set you apart from the competition. Your humor, tenacity, attention to detail and keen eye on the bottom line has earned you a sterling reputation and the respect of your peers who have affectionately dubbed you "the publicist's publicist."
The Women Presidents' Organization takes its hat off to you, Diane, and thanks you for an inspiring and inspired program.
Sincerely,
Mindy Goodfriend
Chapter Leader, NY/Boston/Platinum Chapters
Member, Board of Directors
Women Presidents' Organization