Why risk your brand’s future to an agency that dabbles in women's lifestyle marketing, when you can align yourself with a partner who lives it?
For savvy marketers, it didn’t take 2016’s female-dominated presidential race to realize the influence of women in this country. Women are more than just a political and social force, they have become THE major economic phenomenon in the U.S. Women now impact 85% of all consumer purchases and this trend is expected to continue with women controlling two thirds of consumer wealth in the U.S. by 2025.
A Dynamic Market Force
The women's market is stronger than ever and constantly evolving. With successful careers and strong financial portfolios, female baby boomers blazed the trail for the generations who followed. Today’s millennial women are earning college degrees at rates higher than men and are set to transform the workplace and the marketplace. The average American woman is expected to earn more than the average American man by 2028. So, it is critical to craft a brand message that will resonate with this growing population of financially-empowered women.
(Source: U.S. Bureau of Labor Statistics, Forbes Magazine 2015)
Where WE Come In…
Diane Terman Public Relations understands the market, follows the trends and connects our clients to an impressive network of media contacts. Let us achieve for you what we have proudly achieved for so many other women’s lifestyle brands: