FOR IMMEDIATE RELEASE
CONTACT: Fern Flamberg
Diane Terman Public Relations
(212) 961-1769
fflamberg@yahoo.com

SequentialT Launches a Global Affinity Marketing Business

Turnkey Solution Links Brands to Global Causes

Morristown, NJ, January 2010 --- Four entrepreneurs, led by Peter Kraft, founder and President, launched SequentialT (www.sequentialt.com), an affinity marketing business designed to help leading and growing brands build meaningful links to a worldwide array of causes and to millions of consumers dedicated to social responsibility.

According to Mr. Kraft, "Doing well by doing good is a fundamental business imperative. Associating brands with a progressive social agenda and charities is a proven marketing tactic that is quickly being embraced in almost every business category. The difficulty lies in finding and making the right or appropriate associations and in crafting the effective campaign messages and operational infrastructures to achieve both objectives."

Enter SequentialT -- a marketing company that enables brands to connect with a global social agenda while generating excitement and revenue for specific causes. SequentialT offers a turnkey marketing program with social responsibility and eco-friendliness baked into every facet. SequentialT is a business designed for a connected and networked world which facilitates co-branding, multi-channel marketing, global customer service and fulfillment and consulting to build the right links between brands and the thousands of worthy causes they can support. Using premium items that are climate neutral, organic, ethically made and manufactured solely using sustainable energy generated from wind or solar power and monsoon rain water capture, SequentialT also offers brands instant "green" credibility as well as access to the hundreds of pro-earth causes and advocates.

"SequentialT exists to facilitate "good guy" affinity marketing and to leverage existing brand awareness and customer loyalty onto a global level," Mr. Kraft noted. "We want to leverage the humanity and personal impact of brands to link all of us together in a quest for a better world. We offer the implementation plan to deliver on the concept known as ëcompassionate capitalism.'"

In addition to Mr. Kraft, the three partners and co-founders are Tracy Howe, John Kiely and Paulina Fibak. Mr. Kraft, Ms. Howe and Ms Fibak spent nine years building GoalQuest, a software business in higher education which was acquired by Education Dynamics in 2007. John Kiely is a well known creative and marketing consultant. Marketing begins immediately, mostly online at www.sequentialt.com. Initial campaigns will run on social media like Facebook, Flickr, YouTube and Twitter. The firm is exploring a wide range of partnerships, affiliations and distribution opportunities around the globe.

SequentialT LLC is headquartered at 7 Washington St., Morristown, NJ, 07960.