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When it comes to lifestyle public relations, Diane Terman PR knows how to package a story and hand-pick the media outlets to get clients' messages in front of the right audiences. From building a buzz for Benihana of Tokyo restaurants to expanding demand for Ciner Fashion Jewelry to spotlighting furniture designs from Adesso in the pages of Parade and Family Circle, Diane Terman PR understands the nuances of lifestyle public relations.
For Doral Arrowwood, the nation's first luxury conference resort, the agency's challenge was two-fold: to promote the property as a world-class conference center to a discriminating audience of corporate clients and business travelers while positioning it as a full-service resort for holiday-themed weekends and family getaways.
By adding a clever spin to Doral's array of amenities and services ñ from retaining a sleep consultant to creating a super-concierge--we achieved sustained coverage in the business press, conference and meeting trade magazines, coupled with a steady stream of features in travel and lifestyle media, which boosted sales for the resort and called attention to its golf programs, fitness center, banquet and wedding facilities.
Metro-Home, the premier provider of short-term and extended stay housing solutions for corporate employees and leisure travelers, turned to the agency to introduce its niche business as a well-priced alternative to hotels in both business and consumer media. Repeated coverage in Crain's, The NewYork Times, the Wall Street Journal, Business Week and Travel and Leisure magazine, as well as in international media outlets, propelled Metro-Home's growth from an untried concept to a competitive force in the corporate and leisure travel business.
WineChateau.com, a relative newcomer to the online arena in the sale of wines and spirits, engaged the agency to extend its brand personality, generate site traffic and sales. With a compelling mix of business angles and newsworthy trend stories, the agency has succeeded in winning WineChateau.com interviews in the business press, in newspapers and on broadcast outlets.
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