Consumer Products

When it comes to consumer products, the agency knows no two clients are alike. From building a buzz for Nannini to expanding demand for Ciner Fashion Jewelry to spotlighting furniture designs from Adesso in the pages of Parade and Family Circle, the agency understands the nuances of consumer products and lifestyle public relations.

For Nannini Flat Specs Sunglasses, the agency turned an inexpensive line of sunglasses into a must-have fashion accessory by compiling tips for consumers from expert stylists, cosmeticians, fashion designers and opthamologists. TV coverage on national morning shows, placements in Vogue and W and a spot on the New York Times Top Ten Holiday Gift List propelled the brand to fashion heaven.

WineChateau.com, a relative newcomer to the online arena in the sale of wines and spirits, engaged the agency to extend its brand personality, generate site traffic and sales. With a compelling mix of business angles and newsworthy trend stories, the agency has succeeded in winning WineChateau.com attention in the business press, in newspapers and on broadcast outlets and on aligning the company with a female cardiologist and top party planner and for stories about wine and weddings and wine and heart health.

Our Clients in the News

Marketing to the 7 Deadly Sins
WineChateau.com