To introduce the benefits of Personal Targeted Phototherapy™ to dermatologists to help increase knowledge and awareness about this new treatment for their psoriasis and vitiligo patients.
We targeted a select group of influential dermatologists to champion the treatment and educate their patients, fellow physicians and the consumer health press.
To introduce Levia®, we conducted media interviews in doctors’ offices while demonstrating the treatment. Physicians and nurse practitioners were on hand to answer questions and explain the efficacy of Levia® as a non-drug alternative for these patients.
The media attention and public awareness lead to a triple digit increase in the number of Levia® units sold. In addition, Diane Terman Public Relations secured high-profile placements for Levia® and editorial news features.