Levia®: Triple-Digit Increase In Sales

PROJECT DETAILS
Client: Daavlin Company
Website: MyLevia.com

Media Highlights

BROADCAST
The Doctors, Dr. Oz, CBS This Morning, WPIX Channel 11, Sirius’ Doctors’ Radio

PRINT
The New York Times, Health Magazine, Glow Magazine

DIGITAL
Facebook, You Tube, Medical Blogs, Health Forums

Our Challenge

To introduce the benefits of Personal Targeted Phototherapy™ to dermatologists to help increase knowledge and awareness about this new treatment for their psoriasis and vitiligo patients.

PR Strategy

We targeted a select group of influential dermatologists to champion the treatment and educate their patients, fellow physicians and the consumer health press.

Tactics

To introduce Levia®, we conducted media interviews in doctors’ offices while demonstrating the treatment. Physicians and nurse practitioners were on hand to answer questions and explain the efficacy of Levia® as a non-drug alternative for these patients.

Results

Levia: Public Relations Case Study by Diane Terman PR NYC: Women's Lifestyle MarketingThe media attention and public awareness lead to a triple digit increase in the number of Levia® units sold. In addition, Diane Terman Public Relations secured high-profile placements for Levia® and editorial news features.