To heighten and increase visibility for a Long Island event company with the aim of generating more business in New York City. The goal was to increase visibility among Manhattan-based businesses and the press, showcasing the creative and unconventional capabilities of DJS Events.
By combining the client‚Äôs creative talents and her love of dogs, we masterminded the ‚ÄúWoof Woof Wedding,‚ÄĚ a canine wedding benefiting charity. Two locally rescued dogs would exchange ‚Äúpup-tials‚ÄĚ in front of a ‚ÄúJustice of the Pooch.‚ÄĚ To make the event more compelling, the funds raised benefited two local animal shelters: the world-renowned North Shore Animal League and the New York City-based Waggytail Rescue, a no-kill, not-for-profit animal rescue organization for homeless pets.
Diane Terman PR excels at bringing celebrity power to its clients. We made no exception for our beautiful ‚Äúbride-to-be,‚ÄĚ Piper, a Chihuahua and rescue dog of the client. Piper‚Äôs dashing groom was a Pomeranian named Boo who starred in Broadway‚Äôs ‚ÄúLegally Blonde, The Musical.‚ÄĚ The parents of the groom were Broadway stars Orfeh and Andy Karl, both of ‚ÄúLegally Blonde, The Musical.‚ÄĚ
The agency enlisted New York City‚Äôs influencers, dog lovers and veterinarians to serve on the event committee. The ‚ÄėCanine Committee‚Äô consisted of the Shi-tzus, Labrador Retrievers, St. Charles Spaniels, and Cavaliers, belonging to the human committee members. The wedding venue was donated by the owners of Manhattan‚Äôs Twenty Four Fifth, a renowned wedding facility. The event was hosted by Restaurant Associates CEO Penny Glazier, one of New York‚Äôs 50 Most Powerful Women, according to the New York Post. The ‚ÄúJustice of the Pooch‚ÄĚ was Valerie Smaldone, a five-time Billboard Magazine award-winner and the Clinton Global Initiative‚Äôs ‚ÄúVoice of God.‚ÄĚ Kleinfeld Bridal, the world-famous wedding salon, and Randy Fenoli, Kleinfeld‚Äôs fashion director, oversaw every detail of the design and fitting of the canine couple‚Äôs wedding gown, tuxedo and jewels.
An interactive experience engaged pet lovers via digital media, persuading them to vote for their choice of the winning wedding cake. Pet enthusiasts were also encouraged to stay updated on the canine couple via social media.
The pet wedding was New York‚Äôs celebrity spring event of the year, helping to heighten DJS Events‚Äô public profile. The Woof Woof wedding attracted a celebrity ‚Äúbuzz,‚ÄĚ and positioned DJS events in the ‚ÄúWho‚Äôs Who‚ÄĚ of event planners that season.
With creative thinking, strategic partnerships, celebrity connections, recruitment of key influencers, and enormous amounts of publicity, unprecedented levels of public awareness were generated for the dog rescue organizations and for DJS Events.