The challenge for the beauty division at Diane Terman PR, a NYC Lifestyle PR agency, was to convince consumers that Proskins, a line of compression wear infused with hydrating ingredients would soften skin, reduce cellulite, and help firm up trouble spots just by wearing them.
Led by Deborah Kerner, we focused on addressing women’s growing concerns about fighting cellulite by positioning Proskins as a non-invasive, less-expensive and fashionable anti-cellulite treatment. Additionally, the agency targeted the active and celebrity arena by having Proskins participate in the exclusive Dancing With the Stars gift suite for the premier of the All-Star season, giving celebrities, dancers, judges, hosts and executives a chance to take the Proskins Challenge.
As a result, millions of consumers throughout the US watched celebrities like Kelly Monaco, Gilles Marini and Sabrina Bryan, as well as professional dancers like Karina Smirnoff, Chelsie Hightower and Peta Murgatoyd wearing Proskins on ABC Television throughout the entire All-Stars season. This was a brand endorsement worth its weight in gold.
Additionally, local and national print media coverage included The New York Times Style Section, AM New York, Star Magazine, North Valley Magazine, New You Magazine and Bella NYC as the winner of the Best in Svelte category from their 2013 Beauty Awards. Television coverage resulted in a segment on Better TV; WPIX Channel 11 in New York and WTIC-TV in Hartford, CT, a FOX affiliate. The extensive online press garnered results on sites such as cosmopolitan.com, examiner.com, latimes.com, newyorktimes.com prevention.com and sheknows.com.
WE LAUNCH AND BUILD BRANDS. For businesses marketing to women, NYC PR agency Diane Terman PR brings a wealth of experience and an extensive track record of successfully promoting beauty, cosmetic, lifestyle and wellness brands.
We excel at seamlessly integrating the best of digital media and traditional public relations techniques to generate maximum exposure and buzz for your business. Whether introducing a new brand or looking to propel an existing brand to new levels of success, we are your indispensable resource and partner.