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Diane Terman PR has been a force in the beauty business from the day it opened its doors. From world-leaders like Clairol and Revlon to entrepreneurial visionaries like Laura Geller and Tova Borgnine, we have represented a veritable "Who's Who" of cosmetics, skin care and fragrance companies, building buzz, sales and brands.
Led by Deborah Kerner, the beauty division is recognized for its creative approach to product introductions and restages, brand extensions, launch parties, special events and intimate one-on-one desksides with editors that result in impactful feature stories and product placements.
"It is difficult to get information to the press in a fast and timely manner and Deborah has always gone beyond expectations. We have worked together on stories for Women's Wear Daily for more than 12 years. She is one of my most trusted resources! I hope to continue to work with her for many years more."
Faye Brookman
Columnist, WWD
Our Clients in the News
A New Fashion Accessory: Lip Gloss
YoYo Lip Gloss
BusinessWeek, February 16, 2010
Clip, Pull and Go
Yoyo Lip Gloss Targets a Need For Wearable Cosmetics
Happi.com, December 2009
After Selling the Company, Remorse
New York Times, July 10, 2008
Coty's Big Night Out With FIFI
Women's Wear Daily, May 23, 2008
TV Retail Darling Tova Fetes 25 Years
Women's Wear Daily, March 28, 2008
"We consider Deborah Kerner an extension of our marketing team! Her rounded experience in the beauty business and media has proven invaluable to our marketing strategies. She has the ability to see a product not only from an editor's point of view, but also from a marketing perspective. This insight and genuine enthusiasm has helped generate amazing press coverage for the brand for over 15 years."
Tom Winarick
Executive Vice President, Prestige Cosmetics
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